The Laurel Club
Client
The Laurel Club
Location
Albany, NY & Boston, MA
The Laurel Club celebrates your authentic self with sustainably produced goods.
Beautiful objects make everyday experiences extraordinary and foster a sense of joy. The Laurel Club is a collection of goods that embody ethical and sustainable design. Apparel, accessories, home goods, jewelry and more, all made from materials that are nice to the planet and to everyone that calls it home. Products are made to order to eliminate waste and are designed to last for many years.
The products made by The Laurel Club are simple in both materials and form, and have a direct connection to the natural environment. The branding reflects this aesthetic and uses a simple sans serif typeface to create several wordmarks. There are a range of marks available to accomodate a variety of package sizes and to foster a sense of cohesion between all products.