Personal Brand
A personal brand is a critical tool to connect with the people and organizations I want to work with. I am drawn to design that is simultaneously bold and simple, and I want to work with people who are drawn to the same.
A brand is the summary of all interactions that someone has with an individual or an organization. In essence, it has four main objectives to accomplish. It must convey your message clearly, be consistent and recognizable, motivate an action from the target user, and make them want to come back again. Bright colors, crisp photography and bold typography allow for clear and engaging communication and I believe it is the best way to tap into the emotions of the audience. This type of design emphasizes transparency and genuine connection, and those values are fundamental to the type of projects I am most interested in working on.
Process
I began by writing out the problem definition and user requirements. I needed a visual identity that would promote my design skills and sell me as a designer to potential clients and employers. I needed this identity to accurately represent my skills in bold typography and clean design and be functional at any scale to accommodate different media. It also needed to connect to me in some tangible way and attract the type of design I most enjoy doing.
To work towards the development of a logotype, I explored my name and initials using Gestalt principles of design. These principles refer to how humans naturally see objects by grouping similar elements, recognizing patterns and simplifying complex images. These principles are commonly used as a best design practice to engage with the viewer. The pages from my sketchbook to the left show some of my early explorations with my initials and the various shapes the letters can create together.
The full identity was concluded after several rounds of iteration, review and critique with other designers and my mentor.